MONTREAL, CANADA (March 7, 2003) - Montreal-based equity fund Barrontech Investments Inc. has acquired 25% interest in Metamail Corporation, a leading provider of advanced email marketing and customer communications software. Metamail's innovative technology helps companies to increase revenues, expand their customer base and enhance customer relationships.
Metamail features the world's most effective email marketing system. It's unique XML-based software and patented multimedia messaging technology streamlines business processes, helping to reduce costs, drive online revenues and enhance customer relationships. Metamail dramatically outperforms all other email messaging systems, providing unparalleled state-of the art e-business transaction features and campaign tracking capabilities.
Key Metamail applications include consumer product registration and e-mail marketing software systems targeted at OEMs (Original Equipment Manufacturer) worldwide. Metamail delivers up to ten times the performance of paper-based warranty registration cards and online product registration systems. The company's software automates the product registration experience, providing consumers with a fast and convenient way to activate warranties and receive product related information by email. Metamail is designed for use with any Microsoft Windows application, computer peripheral or consumer product. Available as an integrated software solution or standalone CD, Metamail can be easily added to any shipping product and offers remarkable return on investment.
"Metamail will alter the scope and use of commercial email worldwide." says Neil Hindle, Barrontech's President and CEO. "It offers a tremendous opportunity for rapid revenue growth. Metamail has a solid entrepreneurial management team with the experience and proven ability to quickly and cost-effectively address global opportunities in key business sectors".
About Barrontech Investments
Founded in 1995, Barrontech Investments Inc. is a private equity fund and consultancy firm with an execution-minded approach to small and mid-size high revenue growth opportunity companies. Headquartered in Montreal, Barrontech provides capital, know-how, strategic business development support, industry relationships and operating expertise to its portfolio company partners.
For more information contact:
Robert Levesque
(514) 843-8253 or rlevesque@barrontech.com
About Metamail Corporation
Metamail Corporation is a leading provider of advanced email marketing and customer communications software. Metamail's innovative technology helps companies use email to increase revenues, expand their customer base and enhance customer relationships. Metamail is headquartered in Toronto, Canada.
For more information visit www.metamail.com
or contact
press@metamail.com
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*All company and product names mentioned are the trademarks or registered trademarks of their respective companies.
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